- Why she lives in metro Detroit: "I love a challenge, and Michigan right now is challenging ... the people who have jobs right now in Michigan and are leaders in Michigan are some of the best."
- Claim to fame: Helped revamp the Christian Financial Credit Union indirect auto loan program to more than double indirect loans between 2011 and 2012.
- Next step: To help the associates at all six CFCU locations develop their careers as part of her new position.
Christina Venturini saw a problem when she was hired at Christian Financial Credit Union in April 2011: The monthly goals being set for indirect auto loan sales were not being met, and she intended to figure out why.
Venturini asked Patty Campbell, president and CEO of CFCU, if she could talk with auto dealers to find out why they would be reluctant to do business with CFCU.
Part of the change was switching to technology that would speed up the loan process and changing standards for how much buyers had to put down on their auto loan and how much dealers would make in commission on a loan.
"If you're not consistently changing and growing, you are going to get worse, you aren't going to get better," said Venturini, who graduated with a degree in hospitality from Michigan State University.
In 2011, CFCU did about $400,000 in indirect loans each month and that jumped to $1 million monthly for 2012. Loan totals at the end of 2011 were at $22 million and at $54 million at the end of 2012.
Campbell said the changes initiated by Venturini have increased efficiency and morale.
"People are happier with their jobs because they are able to earn additional dollars that they can use for their families," Campbell said.