November 18, 2016
IT manager of global connected consumer strategy, Ford Motor Co.
By Tom Henderson
Asher, 51, who got her bachelorís degree in computational mathematics from Michigan State University and an MBA from the University of Michigan, has been with Ford since 1989. One of the biggest technological advances since then is the so-called internet of things, which connects people to their cars and household appliances through their smartphones. At the 2015 Mobile World Congress in Barcelona, Ford introduced what it called the Handle on Mobility and Info Cycle as part of its Ford Smart Mobility plan. Asher had challenged employees to design an e-bike, and the result was a bike with a rear-facing sensor that vibrates the handlebars and turns on the bikeís light to warn of a vehicle coming from behind and an app to give riders information about bike-friendly roads and potential hazards. Asher has also run innovation hackathons, one of which was to challenge employees to figure out ways to use smartwatches as part of the connected vehicle.